Gitex week proves successful for Logicom
October 2009 - Leading regional IT distributor Logicom successfully concluded its participation at GITEX 2009 last week. Participating for the eighth consecutive year, Logicom represented several key vendors including HP, APC, Cisco, Linksys, Microsoft, Trend Micro, Intel, and Kingston. The power-packed week provided Logicom with an excellent opportunity to strengthen their partner relationships, present innovative solutions, meet new partners and interact with key resellers from across the Middle East region
In addition to presenting the latest products and solutions from all its major vendors, Logicom was also involved with Microsoft’s Windows 7 launch, delivering engaging demonstrations and presentations at their stand. This definitely helped increase the visibility of Logicom’s current product offerings across the reseller market, besides benefiting from the significant visitor traffic at their stand.
Known for its consistency in introducing global IT brands to the region, Logicom has successfully built a comprehensive portfolio of IT products and solutions, developing a large reseller clientele that covers several geographies, diverse cross-sections of the information technology community and various segments within the market, ensuring each brand’s success.
The leading regional ICT event was also attended by key management members from Logicom, including Group CEO Varnavas Irinarchos and Executive Director of Distribution, Michael Papaeracleous. With the presence of senior management from across Logicom’s vendor portfolio, GITEX also provided Logicom’s vendors with a platform to interact with key resellers.
“Gitex continues to be the marketing platform of choice for Logicom in the region and brings together all the regions’ key stakeholders. We continue to see great value from our participation and we look forward to an even more successful show in 2010 ,” concluded Executive Director of Distribution, Michael Papaeracleous.
About Logicom
Logicom Public Ltd is an international group of companies listed on the Main Market of the Cyprus Stock Exchange and a member of the FTSE/CySE20 and Dow Jones Cyprus 10 Titans indices. The Group’s activities include the distribution of IT products, assembly of computer systems and the provision of Integrated IT, Networking, Telecom and Business Solutions. Logicom has a physical presence in 17 countries, and services customers across 20 countries in Europe, Middle East, Gulf, North Africa and Asia.